Nobody builds better reciprocity than me, believe me
Welcome back to our series of articles on persuasion. Last week we looked at “pacing and leading” – one of the tactics US President Donald Trump used to great success during his ultimately successful election campaign. This week we’ll look at one of his weaknesses: reciprocity. Reciprocity is the principle that we meet like with like. If someone looks after us, we go to significant lengths to reciprocate. Give a...
Not a member? Return to Work Matters has a variety of material that can be of use to many of the stakeholders involved in return to work. We publish a regular newsletter which includes practical how-to articles, blog posts, webinar and interview videos, research updates and tools.
Click here to find out more about membership and resources available for individuals and organisations.