Articles

Nobody builds better reciprocity than me, believe me

Dr Mary Wyatt

Actually, we don't believe you, Mr President! In the second in our series of articles on the persuasive tactics of Donald Trump, we look at one of his weaker points: reciprocity.

Welcome back to our series of articles on persuasion. Last week we looked at “pacing and leading” – one of the tactics US President Donald Trump used to great success during his ultimately successful election campaign. This week we’ll look at one of his weaknesses: reciprocity. Reciprocity is the principle that we meet like with like. If someone looks after us, we go to significant lengths to reciprocate. Give a...

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