Articles

What AI sentiment analysis is revealing about claims and caller experience

Lauren Finestone

AI-driven analysis of phone conversations is helping Gallagher Bassett understand service gaps, reduce complaint risk and support claims managers exposed to challenging calls.

The volume and complexity of phone calls in personal injury schemes make it difficult for claims teams to understand service issues early, identify staff who need support or spot caller distress before it escalates.  Gallagher Bassett processes around 80,000 inbound and outbound calls a month in its Victorian operation alone, making traditional quality assurance slow, selective and often reactive. At the 2025 PIEF Conference, Liam O’...

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Published 14 April, 2026 | Updated 14 April, 2026