Articles

Retail recession + squatting scandals = GrannyGate for Myer

Gabrielle Lis

A case study in RTW and bad PR

Of all the headlines Myer was hoping for in the wake of the second round of stimulus payments, “Myer drops grandmother because she can't squat” (Australian Associated Press) was probably not one of them. Even with the ‘cash hand-out we had to have’ the retail sector is taking a hit. Myer Chief Executive Bernie Brooks recently confirmed that Myer expects to see a drop in sales for the third quarter, albeit a smal...

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