What do people with persistent back pain expect from their physio?
Lauren Finestone
Understanding what patients expect when they attend for persistent low back pain and adopting a biopsychosocial approach is key to effective physiotherapy treatment and patient satisfaction.Evidence shows that what patients expect to happen with their condition may affect what actually does happen. If someone thinks they'll get better, it might help them improve. Marketing experts call this ‘expectancy confirmation theory’ — people are happy with a product or service when it matches or beats what they expected. This suggests that in healthcare: providers can help patients by working with their expe...