I'm going to make you persuasive...really, really persuasive

Dr Mary Wyatt

President Donald Trump is one of the 21st century's great persuaders. This series looks at the tactics he uses well (and not so well). First up, pacing and leading.

Love him, or less than love him, Donald Trump is a phenomenon. How did a man with no political background, a limited policy agenda, and a manner that astounds many people become president? Persuasion. Not the kind that works for everyone, but sufficiently effective to convert enough people to vote for him. In supporting people back to work, influence and persuasion can make a significant difference in complex cases. Donald Trump has be...

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Published 08 September, 2017 | Updated 21 November, 2017