Grand champions of persuasion...or manipulation?

RTWMatters team

Even when it succeeds, manipulation destroys trust and breeds resentment. How can we persuade without manipulating?

“The truth is not as useful as it could be because it doesn’t change people’s minds.” Or so says Scott Adams: cartoonist, hypnotist, Trump supporter and prominent defender of the US President’s methods of persuasion.  Adams’ analysis of Trump’s persuasive tactics hinges on the premise that the end (Trump’s policy objectives, many of which Adams supports) justifies the means (lyi...

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Published 18 September, 2017 | Updated 27 February, 2018