The power of words in health — changing the conversation about osteoarthritis (Part 1)
How we talk about health matters. For example, we know that conversations about smoking changed when images of diseased lungs started appearing on cigarette packs. And the emphasis on being ‘sun smart’ has overshadowed the desire for a ‘healthy tan’. These shifts in language reflect evidence-based approaches to health communication that aim to align public, patient and clinician perspectives with scientific e...
Published 10 November, 2023 | Updated 05 December, 2023