Now I go on a television show...and everyone thinks I'm such a nice guy

Dr Mary Wyatt

In this article on Donald Trump and the art of persuasion, we examine the way small commitments become big ones.

We all know the clichés. Actions speak louder than words. Just because someone talks the talk, doesn’t mean they walk the walk. However, there is persuasive power in eliciting a commitment from someone, even a small, verbal one. The things we say actually do influence what we chose to do. If you want to persuade someone to do something, getting them to say “I will,” is a good first step. After making a choi...

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