I love the poorly educated: Trump's persuasive compliments
Likability garners influence. Successful salespeople are usually those who are likeable. People prefer to say yes to those they like. What makes a person likeable? Persuasion science says there are three important factors: We like people who are similar to us; We like people who pay us compliments; and We like people who cooperate with us to achieve mutual goals. As Donald's Trump election campaign demonstrate...
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