Trust me, I'm like a smart person
Authority builds trust, a powerful persuasive tool. In our fifth article on persuasion and Donald Trump we ask what can we learn from boasts about wealth and intelligence.
Most people obey authority regularly, in their everyday lives and at work. We feel a sense of obligation and duty to people who are seen as being authoritative in their positions. Donald Trump has repeatedly exploited the persuasive power of authority. During the election campaign, he frequently referred to his billionaire status. Many commentators were of the view that this was an attempt to establish his authority. Titles m...
Members - please log in to read the complete article.
Not a member? Return to Work Matters has a variety of material that can be of use to many of the stakeholders involved in return to work. We publish a regular newsletter which includes practical how-to articles, blog posts, webinar and interview videos, research updates and tools.
Click here to find out more about membership and resources available for individuals and organisations.
Not a member? Return to Work Matters has a variety of material that can be of use to many of the stakeholders involved in return to work. We publish a regular newsletter which includes practical how-to articles, blog posts, webinar and interview videos, research updates and tools.
Click here to find out more about membership and resources available for individuals and organisations.